Marketing

As a licensee, you are obliged under the Real Estate Agents Act 2008, to display certain information in your office, signage and advertising material.

What to display

This information must include:
  • the agent’s name

  • the fact that the agent is licensed under the Act

  • the name the agent’s business is conducted under – if different to the agent’s name.

The Act does not specify what wording should be used but examples include:
  • agent as an individual - Jo Smith, licensed under the Real Estate Agents Act 2008

  • agent as a company - ABC Realty Ltd, licensed under the Real Estate Agents Act 2008.

A clarification on our name:
  • The ‘Real Estate Authority’ or ‘REA’ is our operating name and how we should be referred to.
  • The ‘Real Estate Agents Authority’ or ‘REAA’ is our legal name. It is only used for contracts we enter into, and in the context of disciplinary decisions from Complaint Assessment Committees and our appearance before the Tribunal or other higher courts.
  •  ‘REAA’ or ‘REAA 2008’ needs to be used by licensees to refer to the Real Estate Agents Act 2008 on signage, websites,business cards, and any other advertising material.

Where to display it

This information must be displayed prominently:
  • at all of the agent’s business premises - such as offices or shops
  • on all of the agent’s business websites
  • on all notices, advertisements and other material published by or on behalf of the agent in the course of the business
  • on all letters, accounts, contractual documents, agreements and any other documents sent, handed out, entered into, or published by the agent in the course of the business.

Branch managers and salespersons

If you are a branch manager or salesperson, you must also display the agent’s information in all notices, advertisements and other material they publish or produce in their role as a licensee. 

You cannot advertise yourself as an agent if you do not hold an agent class of licence.

 

 

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