Marketing

As a licensee you are obliged, under the Real Estate Agents Act 2008, to display certain information in your office, signage and advertising material.

What to display

This information must include:
  • Agent’s name

  • The fact that the agent is licensed under the Act

  • The name the agent’s business is conducted under – if different to the agent’s name.

 

The Act does not specify what wording should be used but examples include:

  • Agent as an individual: Jo Smith, licensed under the Real Estate Agents Act 2008

  • Agent as a company: ABC Realty Ltd, licensed under the Real Estate Agents Act 2008

Where to display it

This information must be displayed prominently:
  • At all of the agent’s business premises
  • On all of the agent’s business websites
  • On all notices, advertisements and other material published by, or on behalf of, the agent in the course of the business
  • On all letters, accounts, contractual documents, agreements and any other documents sent, handed out, entered into, or published by the agent in the course of the business.

Branch managers and salespersons

If you are a branch manager or salesperson, you must also display the agent’s information in all notices, advertisements and other material they publish or produce in their role as a licensee. 

You cannot advertise yourself as ‘an agent’ if you do not hold an agent class of licence.

 

 

Did you find what you were looking for on this page?